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The needing of websites optimized for mobile devices

By | Marketing @en, USM Academy @en

From next April 21, 2015, changes the ranking of search results of Google from mobile devices. This policy reflects the idea that when it comes to mobile search, the user should get more relevant results, showing websites preferably adapted for display on the mobile device from which the search is done.

Responsive Design - Source of the Image: Google

In view of the growing number of mobile users, Google has decided to change its algorithm to adapt to this new usage pattern. This change will affect mobile searches worldwide in all languages and will have a significant impact on search results.

Therefore, logically, websites adapted to mobile devices are, today, a necessity.

Want to know if your company website is adapted to mobile?

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Website or web presence?

By | Marketing @en, USM Academy @en

Web presence scheme

A few years ago, and in relation to the Internet, the goal of any company was to have its own website. Today, the sector has developed exponentially, so there are many other ways of being in the Internet. That’s the reason because today we talk about “web presence” more than “website“. The difference between the two concepts is that the website is one of the elements or spaces that make up our web presence.

I recommend creating your web presence following these steps:


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  1. Analysis of the types of web sites that I can have.
  2. Analysis of the profiles of the company, the products, the services and the customers.
  3. Analysis of the use that can make each web space to present my company, its products or services, provide customer service, etc..


1. Types of web sites

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  • Website . It is our corporate site par excellence, where we provide the most comprehensive information about who we are, our philosophy, what products or services we have available, etc..
  • Online store. Is where the user acquires our products or services.
  • Blog . We use it to provide knowledge to the industry in which we operate.
  • Social Networking. In Spain , about 80 % of users are on social networks . Each social network has a specific profile. Some are used by all types of users, other by middle-aged working women…
  • Tools- mobile applications. All spaces and actions we take must be ready for mobile devices.
  • Email (direct marketing). Use your web sites to collect information from people interested in our products or services. Then send them information by email that may supplement by visiting our web site or online store.


2. Analysis of the profiles of the company, the products, the services and the customers

We must to sit down for a while and make ourself the following questions: What type of business do I have? What field within Internet is good for my business? What types of products or services do I offer? What field within Internet is good for it? How is my current client and potential? Where are my clients within Internet?


3. Use that can make each web space

In the online store we sell, obviously. In the corporate website we tell all about us; showing to the customer the confidence he need. In social networks we can show our projects, or even give customer support… We can make a specific use of each space.


Once we have analyzed the above factors, we can design a strategy and communication plan to create or enhance our web presence, which means to be as visible as we can. Only if people see us, hear us or recommend us, they can be interested in us.

How to design a website (2/2). Graphic design

By | Marketing @en, USM Academy @en

Regarding how to design a website, as explained in the previous article, it is important to provide accurate and clear information of who we are and what we do. Users will appreciate that we do not waste time. In addition, a clear, direct and brief message will generate confidence in users. Other factors such as the successful combination of colors or good pictures, generate sense of security in users.


Example of a website with attractive design.

Here you are some tips to make your website a enjoyable place and generate user confidence:


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  • KISS rule. Keep It Stupidly Simple. Don’t complicate the design with structures that disallow understand the message. A good habit is to put the elements (text, pictures …) one on top of other. This will allow also view properly the content on mobile devices.
  • Responsive. This a kind of structure in which styles, templates or themes can suit different devices from which the website is displayed: computer, mobile phone or tablet.
  • Choose a theme or template and follow the developer’s instructions. If we choose a CMS (WordPress, Joomla, Drupal…) for the development of our website, we will apply a design template, that we have to acquire in the CMS market, either paid or free. It is worth spending the time necessary at this stage of development of the site and to choose the template or theme that best suits our company, product / service and client. Usually developers provide complete documentation on installing and configuring the template, along with tutorials to profit all the potential of the design.
  • The power of image. Choose high quality photo images and large original size, because that will allow us to use more options. A good image is capable by itself to convey powerful messages.
  • Attention to details. Be curious in choosing images, menu, typefaces, colors, buttons, horizontal lines and other content separators, etc.
  • Always improving. Always improving. Once the design is complete and website is published, we are going to let it work for a while and then let’s do it evolve. The usage will say us how to improve it.


In short, do a fine job, take the time to make an attractive website that invites to be visited. And don’t forget that is the showcase of your business.