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web design Archivos - UnSoloMundo

How to design a website (1/2). Content

By | Marketing @en, USM Academy @en

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Great! We already have our domain name and hired a hosting plan. So we can begin to design a website. On this occasion we will refer to a corporate website, that is, a website where we will show who we are and what we do.

For me, the most important is to send a message simple, clear and direct, and if it is short, much better, because we surf the Internet very quickly, without lose time. In my opinion, a website should contain the following information:

 

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  • Who we are. Here we reflect our business philosophy, our character, our understanding of business and customer relationships.
  • Our products or services. It will detail what we offer to the market, always in a clear way, especially if the product or service is complicated to understand.
  • Contact information. We have to facilitate the work to those who are interested in us, so we’ll have very visible our contact details: phone number, e-mail, Skype, WhatsUp …
  • Why us. Here we will show our value added, the reasons why a potential customer could buy or hire our services. This may be on a separate page or as an idea broadly reflected throughout the website.
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The important thing is that the user can know about us in a few clicks and in no time. This is basic. From here, we can have many advanced functionalities: online appointment management, documentation and downloads files, calendar, technical support center, online ordering system for the sales team …

 

Which are the minimum requirements for doing online business?

By | Marketing @en, USM Academy @en

Most entrepreneurs know that today you have to be on the Internet, but not know the minimum requirements for doing online business. An excellent way to start is through a corporate website. In her show who we are, what we do, how we work and where we are: the essentials for anyone to know our company.

 

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As you can imagine, there are different levels of web presence, but the basics are three things:

 

1. Domain name

It is the name by which to know our company or brand online, what we write in the browser bar when we want to visit a website. The usual structure is:

 

www.agenciausm.com

The last part of the name (.com) refers to the type of business or the geographical area. “.Com” for commerce companies, even international; “Net” for Internet-related companies; “US” for northamerican entities; “Org” for NGOs, etc..

 

2. Design of the website

Is the design and construction of the website. There are many tools available to develop a website. The important thing is that the website meets our needs and those of the client.

 

3. Web hosting

A website is composed of a set of pages. All web pages and images that appear in them are contained and organized in a folder with their subfolders. This folder must be stored in a kind of computer, called a server, so that when we write the address in the browser (www.agenciausm.com) can be found and show the content to the visitor.